HOW HEADER BIDDING WORKS IN PERFORMANCE MARKETING

Understanding First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment models give all conversion debt to the final touchpoint an individual involves with prior to taking a desired action. This attribution design can be valuable for gauging the effectiveness of your brand awareness campaigns.

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution designs offer all conversion credit report to the last touchpoint a user engages with prior to taking a wanted activity. This attribution model can be beneficial for gauging the performance of your brand awareness campaigns.